"Working with Gina has been effective in supporting my photography business as it has been growing in the last two years. Her freelance experience across many different parts of the industry are unique and bring invaluable perspective on estimating, marketing strategy, and portfolio edits. Even when a project does not require full on production, I find it valuable to have another set of eyes on project proposals to confirm that no detail is missed including project parameters, clarification of deliverables, and protection of my images. I would recommend consulting with Gina to ensure that you are not only getting appropriate fees for your work, but that every detail between you and your client is clear." —Nate Ryan/Photographer
Photographers/ARTISTS
Whether you are an emerging artist or established, I offer consulting in specific areas. I can assist if you are getting off the ground, in need a refresh, or assistance managing your business. I am not a Rep. I choose to be a consultant because I want to give you tools and insight that will help you manage your business more effectively going forward. The area that I find I am most impactful is helping photographers understand how to establish appropriate rates and fees and how to speak their value. Generally a photographer makes back what they have invested with me with one client or one estimate.
Portfolio review including edit and flow
Presentation of portfolios
Direction of how to speak to your audience and separate yourself from your peers
Brainstorming test shoot concepts for portfolio
Website review
Basics before estimating
Principals of estimating and negotiation (note that if I am estimating a job that the intention is for me to produce, there is no charge)
Crew sourcing
Understanding usage, pricing, and day rates
Estimate Consulting
Agencies/Brands:
Sometimes before clients need an art buyer or a producer for a project they need the project first. I can offer services a la carte to assist clients when they are working toward project approval or when they are ready to get started. I can provide an appropriate budget for a project scope or I can map the best production based on allocated budget.
Resource appropriate vendors
Plan realistic budgets
Create estimate scenarios
Establish project timelines and calendars
Initial consulting sessions are $120/hour with a minimum of 3 hours. New clients require initial research and set up. Once you are established my rate is $95/hr. One time estimate reviews are a flat rate of $150.
Know that I understand people have budgets. Let me know what you need and what you type of budget you are working with and we can go from there. You might also find these FAQs helpful.